Media Coverage

Minnesota Timberwolves

Offseason Reading: The Season Never Ends


Former WCCO news anchor and journalist, Don Shelby has penned a new book titled, The Season Never Ends. The winner of three Emmy's and member of the Minnesota Broadcasts Hall of Fame, Shelby provides his readers with a collection of stories that were written over a 26 year period of time. Wolves radio executive producer John Focke caught up with the broadcast legend to discuss the book, unforgettable memories, and how he approaches everyday like a basketball player. Listen now:





CBS MN

Video: Don Shelby Holds Book Signing At Dunn Bros.


WCCO-TV legend Don Shelby (complete with epic haircut!) is signing copies of his first book “The Season Never Ends” at Dunn Brothers coffee shops around the Twin Cities.

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Lake Minnetonka Patch

Don Shelby Will Kick Off Book Tour In Excelsior

By Jay Corn


Veteran Minnesota journalist Don Shelby will be in Excelsior this weekend to chat with neighbors and sign copies of his new book The Season Never Ends.

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Lakeshore Weekly News

Q&A: Don Shelby Not Resting on His Laurels

by Ed Huyck


Longtime WCCO anchor and reporter Don Shelby may have retired from his most visible post, but that doesn't mean he's resting on his laurels.

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Post Bulletin

Shelby book looks at hoops and life

By Tom Weber


When Don Shelby's 12-year-old daughter came off the basketball court limping, he greeted her with words familiar to every parent of a young athlete.

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WCCO Radio

Don Shelby on Sports to the Max with Mike Max


Mike Max talks to broadcast legend Don Shelby about his new book and life after TV and radio. Listen now:





Twin Cities Pioneer Press

Don Shelby shoots. He scores! (His first book)

By Andy Greder


Don Shelby says the pressure of playing basketball in front of 5,000 fans as a teenager set the stage for his calm demeanor in the WCCO-TV newsroom when big news broke, such as the plane crash that killed Sen. Paul Wellstone.

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Hopkins Patch

Don Shelby Talks Basketball, Haircuts and New Book

By Dominic Zahner and Jon Wright


Don Shelby, the former WCCO anchor and a Minnesota journalism figure for more than 30 years, visited Dunn Bros. in Hopkins on Saturday to sign copies of his new book, The Season Never Ends: Wins, Losses, and the Wisdom of the Court. Hopkins Patch caught up with Shelby and asked him about his book and how he’s adjusted to retired life.

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A.V. Club

Don Shelby Wants to Teach You About Basketball

By Marcus Michalik


As much as everybody loves Amelia Santaniello and Frank Vascellaro (they are the Twin Cities’ answer to Posh and Becks, after all), it’s hard to ignore the fact that WCCO just hasn’t been the same ever since Don Shelby retired from the news desk (and his wisdom-filled “Good To Know” segments) last November.

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Oakdale Lake Elmo Review

Don Shelby Tells His Story in Oakdale

by Heather Edwards


At first glance, one might think longtime WCCO news anchor Don Shelby's book, "The Season Never Ends" is about basketball. And it is, to an extent. But in this collection of essays, readers are treated to basketball-themed stories that offer lessons in perseverance and the power of the human spirit.

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Star Tribune

The Bookmark: Don Shelby's New Book Focuses on Life Lessons


Don Shelby has a new book out, a series of recollections about life lessons learned from pivotal basketball games with a foreword by Tubby Smith.

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Sun Sailor

More Than a Game for Don Shelby's New Book

by Chris Dillman


It's not about whether a team wins or loses; it's how the game is played. Basketball is the premise, but life is the stage for former WCCO-TV anchor Don Shelby's new book "The Season Never Ends."

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